Why Does Accessible Web Design Matter?

We hear a lot of catch phrases in web design, and there is pressure to align your site with the current wave. It can be confusing to parse out what might be fashion from an enduring best practice. “Accessibility” is a word spoken of often. What does it mean for your website, and why does it matter?

What accessibility is and who it’s for

An “Accessible” website is one that anyone can access and navigate without harm. This goes beyond cross-browser support, and support for touch screens and multiple size of device. It goes beyond support for slow Internet connections. It provides support for people with disabilities that preclude them from interacting with websites in the way that the fully able can take for granted.

When designing websites we take into account who the target audience is in order to make a site that is most useful for them. However it is not always possible to know what portion of your demographics are fully able. How can our targeted design and development practices serve that audience if it does not comply with accessibility standards?

What can happen if your site is not accessible?

When a website does not comply with accessibility best practices, it blocks a portion of the potential user-base from interacting with the site. The effects of this can range from frustration, annoyance and invconvenience, to the other end of the scale, causing real harm. It can harm users by preventing them from receiving important information or services, and in the case of some styles of animations and color combinations, cause physical harm in the form of dibilitating headaches and seisures.

In the case of websites that have user logins, there are sometimes options to change the look or features to make the site more accessible to you. But getting past the login screen can be a problem depending on the issues present. For websites that dont have user logins, there is generally no way for the user to change the display to their advantage.

What are the benefits of accessibility to the website owner?

The benefits to website owners of ensuring their site is accessible are clear:

• The largest percent of potential customers, members, and users can access and interact with the site without issue or harm. The website owner is not leaving anyone behind.
• Website users are having a better, more positive experience, and will be more likely to return and share with others.
• Search algorithms can give precedence to websites that comply to accessibility best practices, which helps people find the website.

Conclusion

“Accessible Web Design” matters because complying to these standards helps people engage with your website regardless of ability. Users are more likely to have a positive experience with your site across the board, and you won’t be blocking any members of your community from interacting with you, or causing harm. More information about website accessibility best practices can be found at the WCAG website.